MADHAVI GAVINI & RATHI SRINIVAS
It started with a simple question: What if we could design a way to deliver clinically-effective ingredients directly where they’ll have the greatest impact? For our founders, Madhavi Gavini and Rathi Srinivas, this wasn’t just a thought experiment—it was a mission.
As MIT-trained scientists, their research focused on solving complex medical challenges, including epidermolysis bullosa (EB), a rare genetic condition that causes extremely fragile skin. For patients with EB, even the gentlest creams offered little relief and were often too painful to apply.
Determined to find a better way, they engineered a breakthrough delivery system—transforming potent ingredients into a barrier-penetrating mist—that achieves unprecedented efficacy without any downsides. What began as a treatment for a genetic disorder redefined what’s possible in skincare—unlocking powerful results, with none of the trade-offs.
